More Road Trip Destinations

By Susan Spero

Wander through the western region with me in this second road trip post on destinations collected via contact suggestions and help from the web.  Read he other half of the region, here. This part of the journey goes through Idaho, Nevada, Utah, Arizona, and California. It is a tiny slice of what is out there, of course, especially since our territory in the Western region is so geographically vast that it covers approximately 40 percent of the country. Know of something I missed? Please add it in the comments.

Last summer I took a really long road trip across most of the U.S, from Columbus, Ohio to northern California, visiting 17 museums and sites in 10 days with stops that took anywhere from an hour to a full day.   This experience helped me recognize the varied character of the site options listed by my Idaho contact. Her suggestions range from small community focused centers like the Nez Pearce County Historical Society to museums that concentrate on a specific themes like the Warhawk Air Museum in Nampa,  a site that seems designed especially for airship and WWII buffs.  Also on the Idaho list was one of the more unusual sites I remember from WMA in Boise three years ago:  The Old Idaho State Penitentiary a place that was creepy yet fascinating at the same time.  Currently on view is Marked Men- Tattoo History which explores the history of prison tattooing.

Heading south from Idaho, The Nevada Historical Society is in the last few days (through July 31) of showing the Johnson-Jeffries Centennial Exhibition (scroll down to find it) that celebrates the historical fight of the century of Jack Johnson and Jeff Jeffries (the great white hope) in Reno, Nevada on July 4th, 1910. I’m told what makes this exhibit a must see is the ten original oil paintings representing moments leading up to and during the historic fight, all created by well-known Seattle sports artist, Thom Ross.   The exhibit includes the Society’s original photographs, maps, ephemera and artwork to help tell the story about this important event in Reno, Nevada that impacted the whole country.

If you can’t make it to Reno by the end of this month, in mid-August you can see Chester Arnold: On Earth as It Is in Heaven presented as part of the Nevada Art Museum’s Art + Environment Series that focuses on ideas pertinent to the intersections of art and environments. Arnold crafts luscious large-scale oil paintings in the tradition of 19th-century European artists focused on subjects ranging from land use and environmental issues to the global impacts of human and industrial consumption, accumulation, and waste.  You can get a sense of the work at the artist’s website, although I can only imagine that these are even more powerful seen in person.

Moving on to Utah where the huge range of content options within the west continues.  How about seeing the largest open pit copper mine in the country?  At the Kennecott Utah Cooper Mine you can go to the visitors center to learn about the processes and products, as well as get a great view of the working mine. If dinosaurs are your thing:  in Salt Lake City, Thanksgiving Point has the distinction of being the world’s largest display of mounted dinosaurs.  If you are truly a dinosaur maniac (or a child you know is) you can sign up for a Dinosnorzz where you can sleep “under the belly of a dinosaur.”

My Utah contact also offered two park and native culture focused options.   The Fremont Indian State Park consists of the largest Fremont village uncovered in Utah. There is a museum showcasing the artifacts and a walking path takes visitors to the village ruins. There are 687 rock panels on site.    The museum at Edge of the Cedars State Park has the largest collection of Anasazi Indian pottery in the Four Corners area. Visitors can walk along a path around the pre-Colombian Pueblo Indian ruins of the village and also get to climb down a ladder into a kiva.  All of these Utah options feel very western to me having been raised as such a mid-western girl.

Janice Klein offered several options for Arizona travelers with this starting caveat:

Usually when my colleagues ask about museums to visit in the Phoenix area I send them to my two favorites:  the Desert Botanical Garden and the Pueblo Grande Museum.    Since we’re now dealing with temperatures over 100 degrees, probably for the rest of the summer and both of these museums are outside, here are three air-conditioned museums to consider if you find yourself Arizona’s Central Valley this summer.

The newly renovated Tempe History Museum has challenged the traditional chronological presentation of history and arranged its exhibits thematically, focusing on Surviving in the Desert, Building Our Community, College Town and Living Together.   There are plenty of touch-screens (called Explore Stations) that provide visual and written materials, as well as oral histories.   A huge interactive map has displays keyed to each thematic area.    I really enjoyed the one of historic sites that provided photographs and descriptions of buildings that can still be seen around the city.      The Tempe History Museum is also one of the few places that I’ve seen the Phoenix immigrant experience explicitly addressed.   In addition to cases showing objects from Hispanic, Chinese, Japanese, Danish and Laotian and other immigrants, there are also kiosks with both written descriptions and oral histories provided by each group.  There’s also a Kid’s Place and plenty of interactives that, although geared for children, are lots of fun for adults too, including a Tempe Police Kawasaki motorcycle that you can sit on.   Vrroom!

At the Arizona Mining and Mineral Museum you’ll find a wonderful mixture of old-fashioned wooden cabinets with shelves lined with brightly colored and odd-shaped minerals and fossils and brand new displays on mining and the earth’s history.   Of particular interest to me were the micro-crystals brought to visible size by a rotating microscope and the huge pieces of historic mining equipment on display outside the museum.   Somewhat outside the scope of the museum, but non-the-less fascinating is the Mofford Gallery which has about 1000 items of Arizona memorabilia acquired by former Secretary of State and Governor Rose Mofford (a champion of the museum) during her 51 years of government service.   Finally, the gift shop is a real treat, with spectacular gems, minerals, and jewelry, much of which is extremely affordable.   This is certainly the place to do your holiday shopping no matter what time of year.  There are plans to turn the Mineral and Mining Museum into the Arizona Centennial Museum, so make sure you visit here soon.

Phoenix’s newest museum is the Musical Instrument Museum which truly brings “global music” to life.    The museum is beautifully designed and provides a light and airy atmosphere for the display of all types of musical instruments from every country in the world.   Almost every display has accompanying audio and video of the instruments being constructed and/or played.   The sound is transmitted to visitors through wireless headsets (included in the admission cost)  from “hot spots” around the museum giving an immersive experience without creating a cacophony of noise in the galleries.   The main galleries are organized by continent, but there also thematic galleries, including the hands-on Experience Gallery, where visitors can try out a variety of instruments, ranging from the Indonesia gamelon orchestra to the Theramin, an early electronic instrument played by waving your hands around it, but not touching it.   A changing Artist Gallery focuses on a broad range of musicians, composers and inventors.   Right now Eric Clapton’s Brownie guitar and the piano on which John Lennon composed Imagine share space with Snoop Dog’s microphone and Dick Dale’s surfboard.    There are also diorama-like displays of various instrument workshops, including Steinway pianos and Fender and Martin guitars.    While the displays are not yet 100% complete there is so much to see and hear that the gaps are hardly noticeable.

Moving into Southern California, and sticking with the music theme for a minute, find yourself in San Diego at the Museum of Photographic Arts in Balboa Park where you can see Taking Aim: Unforgettable Rock ‘n’ Roll Photographs Selected by Graham Nash.  The music will run through your mind as you see the energy, attitude, and essence of rock ‘n’ roll’s greatest performers and performances through a collection of 100 photographs chosen by the legendary rocker.

Then, as you drive north through the state, Cheryl Hinton offered a great coastal California stop:

If you have a chance to visit Big Sur this summer, you will travel along the dramatic cliffs of the south coast on historic California State Highway 1. This amazing highway edges the cliffs and contains communities of artists and writers. Among the most famed can be seen at the Henry Miller Library.  Henry Miller lived in Big Sur for 20 years and wrote about it. The library holds a very unique collection of books and photos about his life, and features several other artists and writers like Anais Nin a french author.   It also includes a bookstore and a stage where we once saw John Doe of X perform one summer. This is a unique and eclectic place of history and controversy suited for a Summer’s Journey. It is truly breathtaking, we go there often to camp at Kirk Creek along the bluffs overlooking the ocean; a glass of red wine, a gourmet camp meal and the sunset watching breeching whales, circled by seabirds and dolphin… now that is California at its finest.

And as a final destination I propose a site near me:  From now until May 2011, you can take a hike and see a site based art exhibition made for “animal clients”.   Presidio Habitats was produced by the FOR-SITE Foundation, in partnership with the Presidio Trust.   The experience features 25 proposals, and 11 installations placed on the trails and pathways of the Fort Scott District.   You will encounter  elegant blue-and-white glazed porcelain vessels,  a small garden,  a soaring metal sculpture, and a word-laden grove while trekking through this National Recreation Area near the Golden Gate Bridge.  Visiting the temporary exhibition pavilion alone makes the trip worth it as the space is elegant and one I could see duplicated in multiple places.

I don’t know what your summer timetable is. Mine used to end the day after Labor Day, and now my son’s school starts mid-August.   So I have a month to get on the road.   Have you been somewhere in the region worth mentioning?  Planning a trip? Please, do tell.

Road Trip Destinations

By Susan Spero

Every summer I get an enormous road-trip itch. I want to just jump into the car and head out to almost anywhere.   Inevitably, given my addiction for visiting museums, I head towards one, or to a park where I am sure to see the visitors’ center.  This year, as this itch hit, I reached out to contacts for suggestions on what to see.  What follows is a highly eclectic compilation of places to visit and special events to attend in the nine U.S. states in the WMA region plus B.C., Canada.  Some of these are obvious suggestions; many are way off the beaten path.  In the comments please crowd-share your own adventures to cultural sites,  grand and small, sure hits and quirky suggestions.    This post covers half the region:  Hawaii, Alaska, B.C. Canada, Washington and Oregon.  Next week’s second installment highlights the other half (Idaho, Nevada, Utah, Arizona and California).

Start out in the Pacific in Hawaii where all of us will be able to be there in person during our conference in September 2011.   In Hawaii, where it really is forever summer, get your surfboard thrills at the Bishop Museum and see Surfing, featuring historic surfboards from the museums collections.   Also on view is E Kū Ana Ka Paia that brings together the three largest Kū images in the world in a collaboration of the British Museum, The Peabody Essex and the Bishop .

Next fly north towards Alaska where on May 22, 2010, the Anchorage Museum opened their final expansion projects.  Now when you visit you can also see the Thomas Planetarium, the Conocophillips Gallery, the Imaginarium Discovery Center as well as the Smithsonian Arctic Studies Center.   This 170,000 square foot place seems to offer much to see and experience. If you’ve been there please tell us more, the images of the new facility on the website are enticing.

Moving south into B.C.  Canada, contacts offered time-specific events:  On Saturday, August  7 attend the Nanaimo Museum Chowderfest at the Swaylana Lagoon.  Chowderfest teams up with the Symphony in the Harbour this summer where you pick your spot for the Symphony and try up to 10 different seafood chowders prepared by local chefs.  When you have tried them all you are eligible to place a vote to help determine the Best Chowder in town.  While in Nanaimo (after July 16) you will want to catch the opening of their latest permanent exhibition Nanaimo Museum Coal Mine Experience

While still in Canada experience the Richmond Maritime Festival held on August 20 – 22. This free family event attracts 25,000 people over three days and celebrates Richmond’s traditional connections with the sea at the Britannia Shipyards National Historic Site. Participate by knot tying, rope making, model boat building, and net mending (all within the wafts of sea air, I assume).

Keeping with the sea-loving theme a contact in Washington wrote:

Personally, I *LOVE* the MAST (Marine Science and Technology Center) at Highline Community College in Des Moines. It’s a pier with a free (free!) aquarium, classroom, community/student volunteers, summer camps, great public programs, etc. They just had a big party to celebrate the release/graduation of their octopus George. It’s way off the beaten path, but I think they do a terrific job of connecting with locals, celebrating nature, and getting people jazzed about science. Recently, they were assigned the task of dissecting/flensing/cleaning the dead grey whale that washed up in the South Sound. They are tweeting and facebooking the process, which is awesome!

Soon enough, we will all be in Portland, Oregon for the conference in October.  Just down the road a bit, off of I-5, you can see the new exhibit at the Lane County Historical Museum in  Eugene,  Tie-Dye And Tofu: How Mainstream Eugene Became A Counter-Culture.  Alice Parman tells me:

It’s a kick because of the unique objects, memories, and handmade aesthetic associated with businesses, bands, publications, politics of the late60s/early 70s in Eugene. Some of the businesses have endured and prospered, e.g., Springfield Creamery, owned by Chuck and Sue Kesey (Chuck is KenKesey’s brother). They make Nancy’s Yogurt…

It’s also a kick because the Lane County Historical Museum is housed in a barn of a building with lots of 19th century and early 20th century vehicles etc. that can’t be moved aside. But the TIE-DYE AND TOFU exhibit works well; its splashy colors make the scattered elements easy to find and fun to discover. The museum’s attendance has boomed. Exhibits Coordinator Mary Dole grew up in Eugene in the late 60s/early 70s. She put out an invitation for contributions of information, objects/images, and financial support on craigslist and got an amazing response.

More summer travel suggestions to come next week.  As a side note, in gathering information for this I found the Wikipedia museum lists.  I must confess that as I waited for information to come in from far corners,  I was tempted to compile this post based on a random draw from the 10 tables.  If you want to use this idea: search [state-of your choice] Museums in Wikipedia  and you get Wikipedia’s version of the cultural institutions located in our region.   These lists make my personal goal of seeing almost all of the museums in the west, much, much more daunting.   In the meantime, where are you headed and what have you seen this summer?

WMA Survey 2010

We need your input and ideas if we are going to reshape the Western Museum Association to effectively serve your needs.   That is the purpose of this survey which you can take through this link:  WMA Survey. By completing this 10 minute survey you will give the Association critical input towards our efforts to redesign our programs, processes and communications for the coming decade. Please respond by January 12.   Thank you for taking the time to help us make the WMA a truly useful partner to you and all the other Museum professionals in our region.

Morning Coffee and On-Line Metrics

By Susan Spero

Susan Spero

Susan Spero

As I sit with my cup of coffee this morning and think through yesterday’s tour de force by Seb Chan,  I too realize that like a tweet on #sfmetrix stating that a tornado of ideas was spinning through the tweeter’s mind, mine too feels like it has been hit by a storm.

Tremendous kudos are in order for the organizers for sponsoring a great day:  the National Arts Marketing Project, Theatre Bay Area, American Express, The San Francisco Foundation, the Wallace FoundationSFMOMA, AAM Museum and Technology, Museum Computer Network, WMA, along with other organizations and certain individuals.

The star of the day was Seb Chan who literally held the podium for the entire day showing how the team at Powerhouse Museum (http://www.powerhousemuseum.com/) have, through time, built a smart online system.

Their considered online philosophy and care has given them results:  the Powerhouse collection has been pushed to the forefront of their visitor’s online experience. A larger percentage of visitors spend time on pages that have to do with the collection more than with any other offerings.  Their visitors engage and use the collections information available: from the fabric swatches for creating a new issue of the designs or even as insights into objects for an ebay transaction (buying or selling, who knows).  The Powerhouses’s willingness to share incomplete material from their collections data base has even triggered new knowledge about the collection based on interested visitors sharing what they know.

Photo_082809_002Seb walked us through the choices their producers and in-house developers make as they consider open options for looking at the collection. Simple things like visitor language tags, and statements of significance as to why and object is important help make the objects relevant for an online visitor (scroll down on the link and browse through these amazing book dresses).

Over and over Seb implied that the Powerhouse philosophy is to listen, learn and seek ways to understand how their audience uses and/or wants to use their collection.  The team constantly wonders: What is the relevance of the collection and how can digital tools let us serve that need?

Go to where the audience is already living, is a key phrase for those who promote social software, and the Powerhouse museum understood this idea from the get-go.  They were the first museum on the Flickr Commons, and by putting their Tyrell Collection of  historic photographs of Sydney on board early, they increased awareness of the Powerhouse museum with the community that cares about photography.  What intrigued me is that this intense audience-interest in photography online has had an impact on the curatorial choices the Powerhouse Museum is making; they are going to (or have) hired a curator that can support the photographic collection.

Additionally, Seb noted that, at least in his mind, curators now and in the future need the skill sets to be able to work in the digital realm. In fact as part of their official curatorial responsibilities all  Powerhouse curators blog.  The web is a communication platform and everyone on staff needs to know how to use it to help audiences connect with museum resources.

The afternoon session was a geek’s dream in that it focused on the many metric systems that can be used to analyze just who uses your website and how they use it.  What was most telling though was how Seb admitted up front that many of the numbers tell you nothing when thrown out as just numbers.

Seb Chan, Head of Digital, Social & Emerging Technologies, Powerhouse Museum at the podium at SFMOMA

Seb Chan, Head of Digital, Social & Emerging Technologies, Powerhouse Museum at the podium at SFMOMA

The key, as with all statistics, is that you know how to read them so they can influence future actions.  Find patterns over time.    So, for example, is there an upward trend when you open an exhibition or open up registrations for summer camps?  Is there a downward trend on holidays (usually, weekends are evidently down for all internet users: guess what we read while we are at work).  And look at how others in your area are doing:  if a competing institution has a sudden spike in their numbers and yours are flat, can you figure out why and how that happens.

You want to know how many people touched your content.  Let the analytics help you understand this.   If not already known, concepts like dwell time, bounce rate, and ISP logs are now a part of the mindset of every listener in the Friday’s room .  Dwell time measures how long visitors stay at your site, but even then those numbers have issues since you can only measure how long someone was at the second to last page they were on while visiting your site as there is no way  (yet?) to account for how long a person is on the last landed page of a session.  So you could discover that the average time spent on your site is four minutes, but who knows what amount of time passed when visitors finally found that great educational video you produced. Bounce rate is how quickly someone is in or out of your site; you want bounce rate to be low on education pages, but high if you are buying tickets for an event (get in and get the sale done quickly).

And ISP logs help you gain a finer grain view of your visitors, although the privacy invasion is real and alive on the web;  you can be tracked for where you’ve been browsing, and while I have always understood this, Seb’s reminder made me pause.

One of the most solid pieces of advice Seb offered is for institutions to use freeware for online analytics, but PAY someone to help you customize your specific number crunching.  You need to understand what the numbers mean, and HOW they will impact your future behavior   The twitter #sfmetrix site notes that there were tons of free “Kewl Tools” out there for the using (search twitter for #sfmetrix and you can read through the tweets of the day).

There were many big take-away thoughts:

1. Beta Test:  Don’t hesitate to beta test your site putting it online sooner than later: it doesn’t have to be finished before you go live.  In fact some of the things you learn that are most valuable are when you go live and real visitors are using it. Seb thinks we should also try to work the same beta testing for some exhibition efforts.

2. Be Adept Enough to be Relevant:  Web thinking, with its open, speed driven approach needs to work backwards into how our institutions function. Remember the photography curator story developing from increased interest built in Flickr commons.

3. And finally: Note to self.  Scour the Powerhouse’s web site.  I mean really look at it very carefully.  There is much to learn about collections access and smart web design.

Lastly, Seb has a blog that presents many of the ideas and projects seen yesterday: it is a great resource.

Others of you were there. What are some of your biggest take-aways? And those of you who were not, any thoughts on collections access or museum metrics? Great examples or challenges in practice?

103 Years Ago: Ledger Notes from the De Young

Steven Correll, Assistant Registrar, Fine Arts Museums of San Francisco, sent this timely note today about an unusual collections find. His story gives me great perspective on the extent of our own troubles, 103 years later—Susan Spero

Last December when several of the Fine Arts Museums registrars were looking through the de Young’s off site storage facility, one of the senior registrars (Stephen Lockwood) found a series of ledger books that record the weather and daily attendance for the de Young beginning with its opening day in the 19th century. As we looked through the books, one particular ledger was most interesting:

Tuesday, April 17th, 1906. Fine, warm, pleasant day. Attendance: 928.

The next day had a very different entry:

5:15 AM, Wednesday, April 18/06. Terrific Earthquake which demolished the building and destroyed many of the exhibits. –John W. Rogers, Curator

Below the ledger entry Rogers added the note: Museum closed indefinitely.

The next entry to appear in the ledger is: Sunday, November 10, 1907. Cold and cloudy.

dey-attendance-register-1906